A unique ambition :
"Get certified welfare to a larger number of livestock animals
(breeding, transport, slaughtering) and inform consumers
about it with a label which increases meat’s monetary value therefore provides return on investment to farmers."
Videos, scandals, horrifying pictures of agonizing livestock worry you?
Breeding mistreatments, unworthy transport’s conditions, inhumane slaughtering get to you?
You really love animals
and you like to eat meat. Besides you sign all petitions within your grasp and read any available articles regarding animal welfare. You want to make the right choice when going for meat groceries.
At time of purchase, how do you know
that the meat you are selecting comes from Animals properly fed, housed, cared for, transported and slaughtered without being abused, without suffering more?